OzHarvest Ventures, the innovation and social enterprise entity of leading food rescue organisation, and Chef Matt Moran,  a passionate champion of Aussie producers and supporting farmers, have come together to take on the mission of Good & Fugly who have sadly ceased trading due to the rising costs of operations, investment uncertainty and economic challenges.

Together, OzHarvest Ventures and Matt Moran have taken over the brand name and selected assets of Good & Fugly Pty Ltd to continue on its mission to reduce food waste and support farmers.  This is not an acquisition of the company itself, but rather an asset transfer.

OzHarvest Ventures, together with Chef Matt Moran will in time launch a new venture that builds on the original spirit of Good & Fugly, giving the mission a second chance - while also fighting food waste, supporting Australian farmers, and championing values of food sustainability and building a better food system across the supply chain. 

“We are saddened by the closure of the Good & Fugly business, and respect the commitment of Good & Fugly’s founders to its original mission. We have always believed in the idea behind Good & Fugly and as a result, we are thrilled to be giving it a second chance that aligns with our values and mission,” said Ronni Kahn AO, Chief Visionary of OzHarvest Ventures.

“I’m passionate about backing Aussie farmers and reducing food waste, that’s what drew me to Good & Fugly in the first place. I’m proud to be joining forces with OzHarvest Ventures to give this mission a second chance and build on what the founders started. There’s more to come. Stay tuned,” said Matt Moran.

The new business will operate independently from the former company which has now ceased operations, under new direction and governance.

✨ A reimagined way to fight food waste.
🍊 A fresh take on sharing good and fugly fruit (and beyond).

🛠️ New systems, new direction, same powerful purpose.

The Aussie born brand is getting a second chance it deserves. We want to thank you for backing the idea and helping shift mindsets across Australia. 

Backed by OzHarvest Ventures’ expertise and Matt Moran’s passion for supporting Australian producers, the next chapter is all about doing more good, for more people.

Stay tuned for more developments…

Q: What happened to Good & Fugly?

A: Good & Fugly Pty Ltd has ceased trading under its previous ownership.

Q: What is OzHarvest Ventures?

A: OzHarvest Ventures is the social enterprise, profit-for-purpose arm of OzHarvest whose mission is to grow business for good, finding new business models that are aligned with OzHarvest’s overall vision to reduce food waste and fix the food system, while enabling OzHarvest to deliver more meals to people in need. 

Q: Who is Matt Moran?

A: Matt Moran is a renowned Australian chef, restaurateur, farmer and author. Over his 40 year career in food, he has run some of the countries most celebrated restaurants, hosted popular TV shows, written best-selling cookbooks, and won awards across his endeavours.

Q: Is the original Good & Fugly business continuing?

A: No. The previous company has ceased operations. However, OzHarvest Ventures, in partnership with Matt Moran, is launching a new and separate business inspired by the mission of Good & Fugly. We ask for your patience as we work out the details. More news to come.